Client
Matrix Academy
Overview
Glownow was created to serve as a digital cosmetics store, providing users with access to a wide range of beauty and skincare products. The platform includes smart filtering, product recommendations, customer reviews, and an optimized checkout process. Special attention was given to mobile UX, ensuring a smooth experience from product discovery to purchase.
Client
Matrix Academy
Industry
E-commerce / Beauty & Cosmetics
Service
UI/UX Design
Product Design
Digital Design
Content
Mobile Design
Duration
2 Weeks
The Challenge
The biggest design challenge was to organize a large number of products in a way that remained visually appealing, while avoiding cognitive overload. Additionally, it was essential to communicate trust through the UI, especially since cosmetics shopping relies heavily on visual impression and user confidence.
The Solution
To solve these challenges, I implemented a modular layout system, with product cards featuring high-resolution images, quick-view options, and subtle micro-interactions. Filters and categories were simplified to minimize effort in product discovery. Typography and color palette were chosen to reflect a premium, feminine brand tone, while maintaining usability and accessibility standards.
The Result
The app led to a notable increase in user retention and repeat purchases. A/B testing revealed a 28% improvement in checkout completion rates after design optimizations. User feedback highlighted the intuitive layout, elegant aesthetics, and the ease of navigating between categories and products.
